Sara Goodtree
Director of Social Media
12+ years building must-follow social presences for complex tech brands.
Skills
I lead social-first campaigns that stay ahead of trends while true to the brand. I translate culture into ideas that feel native to each platform.
Creative Direction
1
I define metrics, build reporting, and turn analytics into creative and channel decisions. I use insights to refine content and investment.
Performance
2
I manage teams and agencies with clear briefs, direct feedback, and thoughtful coaching. I focus on unblocking work and raising the bar.
Leadership
3
I design systems that keep social organized: calendars, workflows, and approvals. I align stakeholders so teams can ship quality work.
Operations
4
Portfolio
Aura: Senior Marketing Content Strategy Work
At Aura, I lead the organic growth team and our content agency partners. Aura is a complex product that doesn’t naturally lend itself to the entertaining content people typically engage with on social media, but my specialty is finding the human, engaging stories that make products like it worth following.
I’m both a creative leader and a creator myself—some of the following videos feature me, while others are built from briefs and direction I provide.
To see the page live on Instagram, click the link below.
Animal rescue influencer with 180k followers
@imperfectcatmom
I started an Instagram page to share daily updates about my foster cats and the realities of animal rescue. In just 12 months, I grew it from zero to more than 180,000 followers, building a community of 113K on Instagram and 76K on Facebook.
My content generates 10 million monthly views across Instagram and Facebook, with a 16% average engagement rate on Instagram carousels. I lead brand partnerships from concept to delivery, including collaborations with Skechers and Fresh Step Litter, and my work has been featured in Newsweek.